$.$ Select a US$-$based company to use for the first part of the project. It is best to select a company

that is focused on a specific industry $($not too broad$).$ An example of a company that would not

be a good choice is General Electric, because GE is involved in a wide range of industries.

B$.$ What is the company$$s NAICS code?

C$.$ What does that code mean? Break down each digit of the NAICS code and explain how that

digit applies to your company with respect to an example NAICS.

D$.$ Why is NAICS useful to someone evaluating the firm?

E$.$ Use NAICS to identify the most important US competitors to the company you chose. You may

want to search industry reports in IBISWorld, market share reports in Market Share Reporter,

and$/$or Company Information in Business Source Complete. You may find it helpful to search by

industry terms such as $$fast food$$ on IBISWorld or the U$.$S$.$ Census NAICS site; or search by a

business name using the Company Information search in Business Source Complete.$)$

F$.$ Find a competitor in either Mexico or Canada with a similar or identical NAICS code. $($Company

Information in Business Source Complete allows you to search by $6-$digit NAICS code and filter

by country. For a broader search, remove one or two digits from the end of the NAICS code.$)$

$2.$ Higher$-$Level Information

A$.$ Using a database such as IBISWorld, write a paragraph summarizing the most important

marketing issues for the industry of the company you chose above.

B$.$ Using US Census data and American Community Survey data from American Factfinder or the

Census Business Builder to answer this question: Over the past $10$ years, has the population of

Washington State grown faster or slower rate than the US population? Show the data you used

and explain your reasoning for your answer.

C$.$ Compare the median household income of King County, Washington to a rural Idaho county of

your choosing. Show the data you find, and write a few sentences explaining the difference.

D$.$ Create Census Business Builder reports on a NAICS code of your choice for King County and the

rural Idaho county. Write a few sentences on the differences you see between the two reports.

$($You do not have to use the same NAICS code you used in the first question, above.$)$

E$.$ How do the business data for your industry compare for these two counties? $($these will be in

the Business Summary section.$)$ Provide detailed answers by interpreting the differences. Note:

If there is no information available, select another industry $($there should at least be stats

available for a large county like King County$).$

F$.$ Use the Census Business Builder reports to compare consumer spending in your two counties

on an area of your choice that you selected above $($for example, $$Apparel and Services$$ or

$$Entertainment$.$ Interpret differences in the two counties.