Question: Select all that apply It must allow the marketer to reach and serve the customers. It must have customer groups that respond differently to marketing
Select all that apply
It must allow the marketer to reach and serve the customers.
It must have customer groups that respond differently to marketing strategies.
It must treat all groups equally.
It must be large enough for the firm to make a profit.
It must be clearly identified.
It must attract certain groups to the products or services.
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