Question: Select all that apply To effectively segment a market, what must market segmentation accomplish? It must be large enough for the firm to make a
Select all that apply
To effectively segment a market, what must market segmentation accomplish?
It must be large enough for the firm to make a profit.
It must be clearly identified.
It must treat all groups equally.
It must attract certain groups to the products or services.
It must have customer groups that respond differently to marketing strategies.
It must allow the marketer to reach and serve the customers.
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