Select all that apply What are commonly expressed objections about an overreliance on ROMI? Select all that apply. Multiple select question.

Calculating ROMI requires knowing what would have happened if the incremental expenditure had not occurred.

When executives discuss ROMI with different metrics in mind, confusion results and the value of the metric degrades.

ROMI ignores the effect of the marketing assets of the firm and tends to lead managers toward a more short-term decision perspective. 

ROMI is minimized during the period when profits are still growing

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