Question: Select all that apply What elements must be in place for effective marketing planning to occur? Select all that apply. Multiple select question. All internal

Select all that apply What elements must be in place for effective marketing planning to occur? Select all that apply. Multiple select question. All internal organizational processes and systems must be aligned around the customer. A firm's inflexible internal structure becomes an impediment to a customer orientation. Everyone in an organization must understand and support the concept of customer orientation. Firms must balance a high level of customer focus with production capabilities

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