Which are action elements required for successful Marketing $($Big M$)?($Select all that apply$)$

Multiple select question.

Make sure everyone in an organization understands the concept of customer orientation.

Create market$-$driving, not just market$-$driven, strategies.

Align all internal organizational processes and systems around the customer.

Ensure all marketing activities always take place at the functional or operational level of a firm.

Find somebody at the top of the firm to consistently champion this Marketing $($Big M$)$ business philosophy.

Forget the concept that the marketing department is where Marketing $($Big M$)$ takes place.