Select ALL that identifies a bad value proposition. $($You may select more than one$)$

It mimics the value proposition of a competitive offering.

It has so many words that you need to read it twice.

It is so general or universal that it doesn't articulate unique value.

It does not provide clarity about the offering to the target market.

It is clear and compelling.

It is short and direct.

It sets the offering apart from other offerings