Select all the correct answer responses about personalization and customization in e$-$commerce Customization is the adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior Personalization in e$-$commerce includes creating marketing messages that contain the individual's namesocial security number, date of birth, and purchase behavior Personalization is the ability of organizations to craft marketing messages directed and product$/$service offerings toward specific target markets Customization and personalization decrease the likelihood of customer engagement and purchase