Select an Industry / Sector of your Choice ( Should be in Oman or any Arabian country)
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Question:
- Select an Industry / Sector of your Choice ( Should be in Oman or any Arabian country)
- Select a Company/ Organization within the industry ( Should be in Oman or any Arabian country)
- Select the product of the company
- Collect the information (using online channels or Telephone) and Prepare an assignment report covering the following topics:
a. Introduction of the Industry and company
b. Competitive analysis
c. 4 P’s of Marketing Mix
4 P’s of Marketing Mix | Expected description |
1. Product | What is product, benefits of the product, USP, comparative analysis |
2. Price | Price of the product, pricing method, comparative analysis |
3. Place | Distribution network and strategy |
4. Promotion | Different promotional methods used by the company along with the digital channels used for the promotion. |
Related Book For
Essentials of Strategic Management
ISBN: 978-1260092271
1st edition
Authors: Martyn R Pitt, Dimitrios Koufopoulos
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