Select and describe any (your choice) recent large sporting or a local/regional commercial event that you are

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Select and describe any (your choice) recent large sporting or a local/regional commercial event that you are familiar with - maybe it's an event that you were went to growing up. Answer the following questions about it. NOTE: Please do not use a religious or cultural celebration as your event choice for this assignment. It should be a commercial (for profit or not for profit) that a DMO would be involved in. The reason is that DMO's do not usually have any control, or jurisdiction over these types of religious or cultural celebrations and generally do not get involved. Total 15 Marks a) Very briefly describe the event -and is the event you chose a one time only, or a recurring event? b) Discuss why you think the DMO would want this event you have selected - what are the advantages of hosting an event like this for the DMO - are there any disadvantages in your opinion? c) Would this event attract the kind of visitors who would want to enjoy/experience other attractions within the local DMO - would they combine tourist events with this event? d) Has the event become synonymous/famous with this destination, or is the connection to the destination or DMO weak in your opinion? Why? e) Does this event fit the overall positioning of the DMO brand? For example, if the Consumer Electronics Show or a Mixed Martial Arts event was held in the Bordeaux Wine region in France - that would be an odd mix of attractions! 2. In class Week 5, the Red Bull "Crashed Ice" event in Quebec City was featured. Please provide you point of view on the following regarding this event. (As background, the Class 5 lecture slides have links to 2 short videos about the event in Quebec City and a link to short Backpacker Magazine article about the event) Total 12 Marks a) Do you believe this event is a specific destination event for tourists or is it just a part of the Quebec City DMO overall destination package? Why? b) 2 Pros and 2 Cons of this event? (Point form is ok) c) Who are the stakeholders for this event in Quebec City? (at least 5 ) d) If you were the head of the Quebec City DMO (or any other) would you want this event? Why? 3. Ignoring the economic benefits for a moment, if you were the Director of Marketing for the DMO where you grew up or an area close to it, and were considering what kind of an event you could add to your DMO's attraction mix, explain why you believe that one of the alternatives below is more beneficial in the long term - discuss the advantages and disadvantages for your selection? Total 6 Marks a) A one-time event like the World Cup, X Games, Olympics etc.) or b) An annual 1 - 3-day event or festival Report Requirements: •