Select any business-to-business ( B2B) website. Navigate to find the page(s) on the site that illustrates each
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Question:
- Select any business-to-business (B2B) website.
- Navigate to find the page(s) on the site that illustrates each component of either the classical or neo-classical marketing mix
- Explain why or how the web page(s) illustrates the component.
- Cite the URL of the page(s) so I can visit it.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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