Select five of your favorite sport venues, and trace the history of the naming rights for that
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Question:
Select five of your favorite sport venues, and trace the history of the naming rights for that venue (i.e., length and dollar amount of the contract). Has the value of these naming rights deals continued to increase? In your opinion, will they continue to increase?
Compare the current naming rights deals of the five venues you selected. Why are they so different?
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Data Analysis and Decision Making
ISBN: 978-0538476126
4th edition
Authors: Christian Albright, Wayne Winston, Christopher Zappe
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