Select one (1) Infomercial you enjoy watching (Examples: TheSnuggie: The Official Blanket with Sleeves, My Pillow, Slap Chop).Watch the commercial and take notes on the structure of thecommercial. Identify and address the followingquestions/prompts.

Complete the Following Prompts:

1. Identify the Infomercial you selected (provide the productname)
2. In 1 - 2 sentences, describe how the Attention step was used inthe Infomercial.
3. In 1 - 2 sentences, explain how the Need was set up in theinfomercial.
4. In 1 – 2 sentences, describe how the Satisfaction was deliveredin the infomercial.
5. Provide 2 examples of Visualizations (can be either positive ornegative) used in the infomercial.
6. In 1 – 2 sentences, describe the Action they want you totake.

Answer the followingquestions:

1. Did they name the product in the Attention (start ofcommercial)?
2. Was there a clear separation between the Attention and the Needstep? Explain.
3. Identify what methods of Effective Introductions theinfomercial used?
4. Was there a clear division between the Need step and theSatisfaction step? Explain.
5. Did the infomercial blend the Need step and Satisfaction steptogether? Explain.
6. Was there a clear division between the Satisfaction step andthe Visualization step? Explain.
7. Did they blend the Satisfaction step and the Visualization steptogether? Explain.
8. Was the Action step clear and easy to follow? Explain

Answer rating: 100% (QA)

Identify the Infomercial you selected provide the product name My Pillow In 12 sentences describe how the Attention step was used in the Infomercial The attention step in the My Pillow infomercial was ... View the full answer