The ride-share company Lyft uses Google ads vs Facebook (FB) ads to recruit drivers. Lyft has...

  

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The ride-share company Lyft uses Google ads vs Facebook (FB) ads to recruit drivers. Lyft has data on the total amount spent on FB advertising and the total number of drivers recruited through FB ads. Lyft also has data on the total amount spent on Google advertising and the total number of drivers recruited through Google ads. The data revealed Lyft spent $600 on average to recruit a driver using Google ads and $500 on average to recruit a driver using FB ads. This indicates that going forward, Lyft should (a. use Google ads exclusively, b. use FB ads exclusively, c. switch some advertising dollars towards more Google ads and fewer FB ads, d. switch some advertising dollars towards more FB ads and fewer Google ads, e. not enough information). The data also revealed that Lyft spent $700 on average using FB ads to get the last 10% of drivers from FB and spent $350 on average using Google ads to get the last 10% of drivers from Google. This indicates that going forward, Lyft (a. use Google ads exclusively, b. use FB ads exclusively, c. switch some advertising dollars towards more Google ads and fewer FB ads, d. switch some advertising dollars towards more FB ads and fewer Google ads, e. not enough information). The plot below illustrates these results. (To avoid repitition, we placed both FB and Google's recruits together.) The plot's relevant values are c = should d= (Google/FB/MC/AC), h = (Google/FB/MC/AC), and k = 9 (Google/FB/MC/AC),i= (Google/FB/MC/AC). [c] [d] [e] [f] [] [h] [k] Drivers The ride-share company Lyft uses Google ads vs Facebook (FB) ads to recruit drivers. Lyft has data on the total amount spent on FB advertising and the total number of drivers recruited through FB ads. Lyft also has data on the total amount spent on Google advertising and the total number of drivers recruited through Google ads. The data revealed Lyft spent $600 on average to recruit a driver using Google ads and $500 on average to recruit a driver using FB ads. This indicates that going forward, Lyft should (a. use Google ads exclusively, b. use FB ads exclusively, c. switch some advertising dollars towards more Google ads and fewer FB ads, d. switch some advertising dollars towards more FB ads and fewer Google ads, e. not enough information). The data also revealed that Lyft spent $700 on average using FB ads to get the last 10% of drivers from FB and spent $350 on average using Google ads to get the last 10% of drivers from Google. This indicates that going forward, Lyft (a. use Google ads exclusively, b. use FB ads exclusively, c. switch some advertising dollars towards more Google ads and fewer FB ads, d. switch some advertising dollars towards more FB ads and fewer Google ads, e. not enough information). The plot below illustrates these results. (To avoid repitition, we placed both FB and Google's recruits together.) The plot's relevant values are c = should d= (Google/FB/MC/AC), h = (Google/FB/MC/AC), and k = 9 (Google/FB/MC/AC),i= (Google/FB/MC/AC). [c] [d] [e] [f] [] [h] [k] Drivers

Answer rating: 100% (QA)

a switch some advertising ... View the full answer