Question: Select one of the scenarios listed below. Develop a method of market research to gather the needed information. Provide a detailed explanation of purpose and

  1. Select one of the scenarios listed below. Develop a method of market research to gather the needed information. Provide a detailed explanation of purpose and procedures. Create an appropriate research tool. (Chapter 4)
    1. A minor league hockey team wants to find out how game attendees feel about the at-game experience.
    2. A college athletic department (or organization of your choice) is considering offering various ticket packages that include multi-event options, food & beverage options, and merchandise offers. They need consumer feedback to identify appropriate pricing and interest.
    3. A professional sports league wants to gain an understanding of fans' opinions the league changes when athletes are in trouble with the law.

Book-Sport Marketing

by Dees, Windy, Walsh, Patrick, McEvoy, Chad D., McKelvey, Stephen, Mullin, Bernard J., Hardy, Stephen, Sutton, William A.

https://online.vitalsource.com/reader/books/9781492594635/epubcfi/6/32[%3Bvnd.vst.idref%3Dchapter9]!/4/2/4/26/16/1:266[d%20c%2Comp]

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