Select one question from the list below to answer. Then, find a peer's post and respond to their discussion answer. Caveats: 1) You must respond to a peer who does not yet have a reply from another peer, and 2) Your response must contain depth of thought and not a simple reaction like, "I agree." It is okay to respond to someone who answered a different discussion question than you did. Good luck!

Chapter 9: Pricing:

1. Share an example of a successful pricing strategy *insert your favorite retailer here* uses and discuss the potential challenges it faces in using that strategy.

2. A company produces and sells a product with the following cost structure. Calculate the total cost per unit at a production level of 5,000 units.

   • Fixed costs: $50,000 per month

   • Variable costs: $5 per unit

   • Selling price per unit: $20

3. A company produces and sells a product with the following cost structure. Determine the breakeven point in units and dollars for this product.

   • Fixed costs: $50,000 per month

   • Variable costs: $5 per unit

   • Selling price per unit: $2