Select the appropriate segmentation variables within the chart below and describe how they represent the market for your product. Bases for Segmentation Sub-Bases Explanation/Description Geographic Region of the country or world, climate, population density? Demographic Age Segmentation: Age group/ generation? Gender Segmentation: Traditional or Modern? Income Segmentation: Low, middle or high income? Ethnic Segmentation: Multicultural or targeted? Family Life-Cycle Segmentation: Young, middle-aged or older? Single, divorced or married? Children or no children? Psychographic Personality Segmentation: Traits, attitudes and habits