Question: Select the best answer for the following multiple choice question. In Public Relations ResearchThe Key to Strategy, the authors argue that as much as three

Select the best answer for the following multiple choice question. In "Public Relations ResearchThe Key to Strategy," the authors argue that as much as three quarters of the public relations process is based on three of the following four words. Which word doesn't belong? Question 25 options: a) Communication b) Research c) Evaluation d) Planning

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