Answer these multiple choice question: (much explanation not needed, just need topic headings and multiple choice answers):

1. A system for collecting market intelligence on an ongoing basis: a. distribution system b. procurement system c. marketing information system d. accounting system

2. This set of activities is designed to create a brand and position it in minds of consumers. a. sales promotions b. branding c. product development d. advertising

3. The promotional mix tool uses press releases, publicity and news conferences: a. public relations b. direct marketing c. sales promotions d. advertising

4. People's sensitivity to price changes which can affect the demand for products is referred to as: a. price skimming b. price objectives c. Psychological pricing d. Price elasticity

5. When developing a display advertisement, the _________, is the key message you want the reader to take from the advertisement. a.Pricing strategy b. headline c. communication objective d. body copy

6.This type of public relations tool involves paying a fee to have your company name associated with different things, such as Scotiabank center in halifax. a. Sponsorship b. sales promotion c. direct marketing d. advetising

7. Which part of the promotion mix has the advantage of low cost per exposure? a. advertising b. public relations c. personal sellimg d. Sales promotion

8. Getting a company's product included as part of a television show, movie, video game, special event, or book is called: a. direct marketing b. product placement c. event marketing d. advertising

9. Which one of the following is not part of the promotion mix? a. research and development b. public relations c. personal selling d. advertising

10. The three T' of how to respond to a public relations emergency are timeliness, transparency and ______________. a. transactional b. truthfulness c. training d. targeting

1. The first step in a good customer complaint handling process: a. determine cause of the problem b. listen carefully to the complaint c. acknowledge the customer's feelings d. offer a solution

12. The effect of this promotional mix tool are often short-lived: a. sales promotion b. personal selling c. public relations d. advertising

13. Consumers usually perceive higher-priced products as ______________. a. having lower quality b. having a higher quality c. having low profit margins d. popular brands

14. The fact that a hot dog costs five times more at Disneyland than at Costco is an example of a. allowance pricing b. promotional pricing c. captive pricing d. penetration pricing

15. Companies use this type of strategy when they target final consumers with promotions: a. push strategy b. trade promotions c. trade allowances d. pull strategy

16. This advantage of loyalty programs results in customers not paying as much attention to competitor's advertising messages: a. blocker effect b. spreader effect c. accelerator effect d. longevity effect

17. The first step in the Marketing Research Process: a. define the problem b. design the research c. write the research report d. collect the date