select the correct answer it's best to align only your external marketing messages, as it creates a powerful brand identity and allows all of your marketing tactics to work cohesively. decision making is difficult both pre- and post-purchase in case of high involvement & significant differences between brands O high involvement purchase are usually considered highly important to consumers and require extensive information processing. state and review the marketing mix in terms of the 9Ps of marketing Next Page Page 6 of 20 -9C