Question: Select the entry which most closely describes the technology development or market entry alternative referred to as the 'Follow-the-Leader' or 'Fast-Follower' posture. a. Defend the
Select the entry which most closely describes the technology development or market entry alternative referred to as the 'Follow-the-Leader' or 'Fast-Follower' posture.
| a. | Defend the firm's existing markets only; do not attempt to enter new markets at any time. | |
| b. | Do not attempt to reach new markets first, but rather prevent complete dominance by a competitor by entering a market second with a suitable competing offering. | |
| c. | Wait until a market segment is ready to be abandoned by a major player and then jump in before other entrepreneurial ventures can do so. | |
| d. | Defend corporate profits vigorously by aggressively entering new markets with products before any competitors can reach the market first. |
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