Question: Select the entry which most closely describes the technology development or market entry alternative referred to as the 'Follow-the-Leader' or 'Fast-Follower' posture. a. Defend the

Select the entry which most closely describes the technology development or market entry alternative referred to as the 'Follow-the-Leader' or 'Fast-Follower' posture.

a.

Defend the firm's existing markets only; do not attempt to enter new markets at any time.

b.

Do not attempt to reach new markets first, but rather prevent complete dominance by a competitor by entering a market second with a suitable competing offering.

c.

Wait until a market segment is ready to be abandoned by a major player and then jump in before other entrepreneurial ventures can do so.

d.

Defend corporate profits vigorously by aggressively entering new markets with products before any competitors can reach the market first.

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