Question: Describe how probability samples differ from nonprobability samples, and discuss the advantages, disadvantages and uses of both. Burns, A. C., & Bush, R. F. (2012).

Describe how probability samples differ from nonprobability samples, and discuss the advantages, disadvantages and uses of both.

Burns, A. C., & Bush, R. F. (2012). Basic marketing research (3rd ed.). Upper Saddle River, NJ: Prentice Hall.

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