Question: Select the option that will NOT be regarded as a correct strategic objective of a company that operates a clothing store chain in South Africa.

Select the option that will NOT be regarded as a correct strategic objective of a company that operates a clothing store chain in South Africa. Their mission is: To be one of the largest clothing store chains in the local industry to meet the needs of all our stakeholders.
(a) To become one of the top three clothing store chains in Africa by gaining at least 70% of the market share within the next two years. This increase in market share from the current 40% to 70% will be achieved by taking over 20 existing clothing stores of competitors.
(b) To become one of the top five clothing store chains in South Africa by gaining at least 60% of the market share within the next four years. This increase in market share from the current 40% to 60% will be achieved by aggressive marketing and cutting costs by implementing a bulk buying policy.
(c) To become one of the top five clothing store chains in South Africa by gaining at least 50% of the market share within the next five years. This increase in market share from the current 40% to 50% will be achieved by taking over 30 identified competitors in South African rural areas. Additionally aggressive marketing and cutting costs by implementing a bulk buying policy will be used to help reach the targeted market share.
(d) To become one of the top five clothing store chains in South Africa by gaining at least 50% of the market share within the next five years. This increase in market share from the current 40% to 50% will be achieved by taking over 10 identified competitors in South African townships. The marketing budget will be increased to enable aggressive marketing. The implementation of a bulk buying policy will be used to help cut costs and reach the targeted market share.
Select one:
a.
To become one of the top five clothing store chains in South Africa by gaining at least 50% of the market share within the next five years. This increase in market share from the current 40% to 50% will be achieved by taking over 10 identified competitors in South African townships. The marketing budget will be increased to enable aggressive marketing. The implementation of a bulk buying policy will be used to help cut costs and reach the targeted market share.
b.
To become one of the top five clothing store chains in South Africa by gaining at least 50% of the market share within the next five years. This increase in market share from the current 40% to 50% will be achieved by taking over 30 identified competitors in South African rural areas. Additionally aggressive marketing and cutting costs by implementing a bulk buying policy will be used to help reach the targeted market share.
c.
To become one of the top three clothing store chains in Africa by gaining at least 70% of the market share within the next two years. This increase in market share from the current 40% to 70% will be achieved by taking over 20 existing clothing stores of competitors.
d.
To become one of the top five clothing store chains in South Africa by gaining at least 60% of the market share within the next four years. This increase in market share from the current 40% to 60% will be achieved by aggressive marketing and cutting costs by implementing a bulk buying policy.

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