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Select the option that will NOT be regarded as a correct strategic objective of a company that operates a supermarket chain in South Africa. Their mission is: To be one of the largest in the local industry to meet the needs of all our stakeholders.
a To become one of the top three supermarket chains in Africa by gaining at least of the market share within the next two years. This increase in market share from the current to will be achieved by taking over existing supermarkets of competitors.
b To become one of the top five supermarket chains in South Africa by gaining at least of the market share within the next four years. This increase in market share from the current to will be achieved by aggressive marketing and cutting costs by implementing a bulk buying policy.
c To become one of the top five supermarket chains in South Africa by gaining at least of the
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