Select the organization on which your entire assignment will be based. It can be the organization where you are working OR have worked in the past, OR an organization with which you are familiar, OR if you are not employed, an organization you are able to research on the internet.

Part 1: Select the organization which will form the basis for your assignment. Provide a brief introduction of the selected organization (what it does, size etc.).

Part 2: Analyse the broad macro-environment of the organization in terms of political, economic, social, technological, ecological and legal factors (PESTEL). Construct alternative scenarios as necessary.

Part 3: Using suitable frameworks (e.g. SWOT or value chain) diagnose the strategic capabilities of the selected organization. Preparing a suitable SWOT matrix summarizing the findings of the analysis of strategic capabilities and the analysis of the external environment.

Part 4: Express the strategic purpose of your selected organization through suitable statements of mission, vision, values and objectives. Take into consideration any influences from the type of ownership, the adopted social responsibility stance and the expectations of the various stakeholders (perform a stakeholder analysis).

Part 5: Perform a stakeholder analysis.

Part 6: Identify and analyse the generic strategy (e.g. cost-leadership, differentiation, focus and hybrid strategies) that are appropriate to the organization.

Part 7: Given the desire of the organization for substantial growth, generate a list of possible Grand Strategies to support the company's mission.

Supplementary info.

question explanation: How can a company cancel the competitive advantage of another company? Copying success is easy. But focus your answer on the Easy Jet and Low Cost competitors.

NB; organisation chosen is AON HEWITT or any of your choice.