SELECT THE RIGHT ANSWER

Effective branding should create a:

- Schedule for hospitals to advertise

- Lasting, experiential feeling for consumers

- Plan for increased funding

- Reason for patients to keep coming back

One of the most critical stakeholder groups in healthcare is:

- Its own employees

- Medical equipment providers

- WebMD writers

- Testing labs

When faced with a controversial issue or crisis, public relations practitioners must:

- Understanding the situation

- All are correct

- Counsel on stakeholder expectations

- Provide insights and perspective

Key target publics for Education are:

- Alumni

- All are correct

- Parents

- School staff