Select three personas to work with and consider the scenario below: "You are the social media specialist for a T-shirt company called Good Dog Shirts. The company offers specialized T-shirts in bulk and for individuals. Below are personas that represent the target audience for Good Dog Shirts. Select three to use for your initial discussion." Address the following: 

•Identify the three personas that you selected. 

•Briefly summarize the key pieces of information from each persona that can help inform platform recommendations for Good Dog Shirts. 

•Recommend two social media platforms that would be effective for reaching your selected personas, and explain why each recommended platform would be effective, using evidence from course resources or other academic resources to support your recommendations.

 

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AMADI 35 years old Soccer Coach DIMITRI 45 years old Son CHRISTINE 55 years old Community Outreach Coordinator ROBERT 25 years old League Manager ALEX 18 years old Student Council President Goal: Amadi is a volunteer soccer coach for her 5-year-old daughter's team, the Ladybugs. She needs 15 shirts in a variety of sizes that look the same and are comfortable when playing soccer. Goal: Dimitri is holding a 50th anniversary celebration for his parents. He would like everyone attending. close to 75 people, to be wearing matching shirts. He needs a high-quality photo on the front of the shirt and some writing on the back about the occasion. Goal: Christine is organizing her company's Day of Giving, when employees are volunteering throughout the community with different nonprofit organizations. She is looking for a t-shirt for their 500 employees with the Day of Giving logo and the list of the nonprofits they are working with to be printed on the shirt. Goal: Robert has organized an 18+ softball league in his local community. He is looking for team shirts that offer a good selection of sizes and colors. The shirts must have a consistent look, be comfortable to play softball in, and cost about $15 per player. The league is expected to have six teams of twelve people. Goal: Alex is the high school's student council president. She has been tasked with finding affordable t-shirts for her high school's homecoming weekend. There would need to be a variety of sizes offered, with the option to add your last name on the shirt, and enough shirts for 2,000 students, parents, and faculty. Social Media Usage: Amadiuses Facebook to stay in touch with her family and friends and share pictures of her daughter's games. She uses an email list of the team to keep parents up to date with scheduling, game stats, and any changes in field location. Amadi is also a certified soccer coach with the local soccer association, which has a Linkedin group comprised of fellow coaches and a You Tube channel with how-to videos on best coaching practices. Social Media Usage: Dimitri is a partner in his dad's law office, and they use Linkedin to stay in touch with colleagues and employees and share information about their services and expertise. Dimitri has created a Facebook group with his family and friends to help with planning the 50th anniversary party for his parents. He has also used Pinterest to gather information like ideas for the party and 50th anniversary traditions. Social Media Usage: Christine's company has created a Linkedin group about their Day of Giving to share the planning and details and publicize their employee's activities to the board of directors and other partners in the company. Christine has also created a Facebook group with her internal team in order to gather information about who is participating where, the schedule of activities, sizes needed for shirts, and other timely information. Christine's company is using its YouTube channel to share videos of employees "in action" on last year's Day of Giving to get everyone excited about this year's event. Social Media Usage: Robert has created an email list for his team to alert them to the season's schedule, player fees, and sponsorship information. He shares updates and pictures of the team's season with his teammates, family, and friends on Facebook. Robert's wife is a photographer who has taken pictures to share on Instagram both for the team and also to promote her own photography business. Social Media Usage: Alex regularly uses Snapchat with her friends to share personal and school updates. She works with the school's Facebook and Twitter accounts to promote the homecoming weekend and share t-shirt purchase locations. Alex also uses her own Instagram to share student council updates and homecoming information like the t-shirts. snh AMADI 35 years old Soccer Coach DIMITRI 45 years old Son CHRISTINE 55 years old Community Outreach Coordinator ROBERT 25 years old League Manager ALEX 18 years old Student Council President Goal: Amadi is a volunteer soccer coach for her 5-year-old daughter's team, the Ladybugs. She needs 15 shirts in a variety of sizes that look the same and are comfortable when playing soccer. Goal: Dimitri is holding a 50th anniversary celebration for his parents. He would like everyone attending. close to 75 people, to be wearing matching shirts. He needs a high-quality photo on the front of the shirt and some writing on the back about the occasion. Goal: Christine is organizing her company's Day of Giving, when employees are volunteering throughout the community with different nonprofit organizations. She is looking for a t-shirt for their 500 employees with the Day of Giving logo and the list of the nonprofits they are working with to be printed on the shirt. Goal: Robert has organized an 18+ softball league in his local community. He is looking for team shirts that offer a good selection of sizes and colors. The shirts must have a consistent look, be comfortable to play softball in, and cost about $15 per player. The league is expected to have six teams of twelve people. Goal: Alex is the high school's student council president. She has been tasked with finding affordable t-shirts for her high school's homecoming weekend. There would need to be a variety of sizes offered, with the option to add your last name on the shirt, and enough shirts for 2,000 students, parents, and faculty. Social Media Usage: Amadiuses Facebook to stay in touch with her family and friends and share pictures of her daughter's games. She uses an email list of the team to keep parents up to date with scheduling, game stats, and any changes in field location. Amadi is also a certified soccer coach with the local soccer association, which has a Linkedin group comprised of fellow coaches and a You Tube channel with how-to videos on best coaching practices. Social Media Usage: Dimitri is a partner in his dad's law office, and they use Linkedin to stay in touch with colleagues and employees and share information about their services and expertise. Dimitri has created a Facebook group with his family and friends to help with planning the 50th anniversary party for his parents. He has also used Pinterest to gather information like ideas for the party and 50th anniversary traditions. Social Media Usage: Christine's company has created a Linkedin group about their Day of Giving to share the planning and details and publicize their employee's activities to the board of directors and other partners in the company. Christine has also created a Facebook group with her internal team in order to gather information about who is participating where, the schedule of activities, sizes needed for shirts, and other timely information. Christine's company is using its YouTube channel to share videos of employees "in action" on last year's Day of Giving to get everyone excited about this year's event. Social Media Usage: Robert has created an email list for his team to alert them to the season's schedule, player fees, and sponsorship information. He shares updates and pictures of the team's season with his teammates, family, and friends on Facebook. Robert's wife is a photographer who has taken pictures to share on Instagram both for the team and also to promote her own photography business. Social Media Usage: Alex regularly uses Snapchat with her friends to share personal and school updates. She works with the school's Facebook and Twitter accounts to promote the homecoming weekend and share t-shirt purchase locations. Alex also uses her own Instagram to share student council updates and homecoming information like the t-shirts. snh

Answer rating: 100% (QA)

Selected Personas 1 Amadi 35 years old Soccer Coach Soccer enthusiast and coach with an active lifestyle Likely interested in sportrelated Tshirts esp... View the full answer