Select two brands who are close competitors... (example: Nike vs Reebok, Burger king vs McDonalds) I chose Pepsi vs Coca Cola

DIRECTIONS: 5 paragraphs (8-10 sentences each paragraph) single spacing with sources cited

1) Describe and discuss how their brand positioning is different

2) Discuss how each of the companies marketing mix could be changed to improve their brand positioning (i.e., you need to do this for both of the two companies) Advice: Youll probably do better if you are familiar with companies you select, and with the industry of those two companies (e.g., if you are an avid fly fisherman, you might select Orvis and G. Loomis, and you would likely better understand brand positioning in this industry). The brand positioning part of the assignment will be tough, because you really have to understand both companies and the value they offer to customers, in order to be able to discuss how their brand positioning is different!). The second part of the question (how the two companies marketing mix could be changed to improve their brand positioning) is looking for a focused response that identifies good marketing mix activities that will either enhance the companys brand position (e.g., that would either improve an existing brand positioning strength), or that would strengthen an existing brand positioning weakness.