Selected Business Idea

Virtual Assistant Services are getting popular among the pandemic. They do routine tasks like bookkeeping, research, and calling while entrepreneurs focus on keeping their businesses running.

Required:

1.Based on the new small business idea selected, define your target segment and explain your segmentation strategy that you will choose.

2.According to your selected target customer which targeting strategy or strategies will work best? Explain your answer.

3.Select a brand name for your company. Identify the name, logo, design, slogan and symbol that you have selected and explain why you have chosen them.

4.Select two tools of the promotion mix to use in your marketing campaign? Explain your choices.