Question: Self-reference criterion (SRC) is the unconscious reference to the domestic cultural values, experiences and knowledge as a basis to evaluate and compare a foreign culture

Self-reference criterion (SRC) is the unconscious reference to the domestic cultural values, experiences and knowledge as a basis to evaluate and compare a foreign culture and is the root cause of most problems. Citing examples from journal articles, explain how you would attempt to isolate SRC in order to make informed decisions on a countrys culture.

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