SELF-STUDY QUESTIONS 1 What are the main cost drivers and how do they create cost advantage?...

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SELF-STUDY QUESTIONS 1 What are the main cost drivers and how do they create cost advantage? 2 What is the relationship between economies of scale and the minimum efficient plant size? 3 How do companies achieve economies of learning? 4 Why is it important to analyse differentiation from both perspectives the demand and supply sides? 5 What does the expression 'stuck in the middle' mean? Why is it perceived to be a negative position? 6 Why is a better understanding of the customers' needs important for successful implementation of the focus strategy? 7 How do companies achieve successful integration of cost advantage and differentiation? SELF-STUDY QUESTIONS 1 What are the main cost drivers and how do they create cost advantage? 2 What is the relationship between economies of scale and the minimum efficient plant size? 3 How do companies achieve economies of learning? 4 Why is it important to analyse differentiation from both perspectives the demand and supply sides? 5 What does the expression 'stuck in the middle' mean? Why is it perceived to be a negative position? 6 Why is a better understanding of the customers' needs important for successful implementation of the focus strategy? 7 How do companies achieve successful integration of cost advantage and differentiation?