SEO and PPC performance data for specific websites can be researched using sites like SpyFu Links to an external site. and iSpionage. Links to an external site. Establish a free account on one of these two sites and explore the data available. Specifically, compare the SEO and PPC marketing performance of two direct competitors. If the benchmark companies you have been following have sufficient paid search $($PPC$)$ data to be reported on these sites, analyze that data. Otherwise, choose a one of your favorite companies and compare it to a direct competitor $($e$.$g$.$ lowes.com and homedepot.com or nike.com and adidas.com$).$