SEO Project DescriptionYou will be asked to complete an SEO audit and analytics report before the end of the course. Your instructor will advise you as to the exact due date. In the course, you will learn about on$-$page and off$-$page optimization, as well as website traffic analytics. Select a real business that is located or conducts online business in your area. Then, complete an SEO audit for their website, considering the SERP rank, backlinks, and presence on other digital channels. Then create a detailed plan for how the website can be optimized for search engines, including offline and online optimization.The SEO audit and plan should include: An assessment of the website owner's likely needs and target customers A justification of why the site needs to be optimized A detailed assessment of the website's SEO needs and a list of improvements to be madeThe website traffic analytics report should include data: About current channels and how the plan will optimize existing channels $($and additional channels if appropriate$)$ About current conversion and how the plan will increase conversion rates