Sepatu Compass is a local shoes brand that really got hyped for the last few months....

   

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Sepatu Compass is a local shoes brand that really got hyped for the last few months. Every shoes released are always sold out in a short period of time. Sepatu Compass considered as one of the most wanted shoes in Indonesia. In a parallel universe, they successfully produced their shoes with more massive volume. And with a long & thorough consideration, Sepatu Compass decides to go global. So, step 1 of the "steps in the decision process to enter global market" already been decided. Now, you, as their marketer, have to do these following steps: 1. Choose which market(s) to enter. After choosing the market, explain your reasons. 2. What is the best level of commitment? 3. How you develop the marketing mix strategies in the foreign market (standardize or localize)? And why? Sepatu Compass is a local shoes brand that really got hyped for the last few months. Every shoes released are always sold out in a short period of time. Sepatu Compass considered as one of the most wanted shoes in Indonesia. In a parallel universe, they successfully produced their shoes with more massive volume. And with a long & thorough consideration, Sepatu Compass decides to go global. So, step 1 of the "steps in the decision process to enter global market" already been decided. Now, you, as their marketer, have to do these following steps: 1. Choose which market(s) to enter. After choosing the market, explain your reasons. 2. What is the best level of commitment? 3. How you develop the marketing mix strategies in the foreign market (standardize or localize)? And why?

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The image contains a scenario about Sepatu Compass a fictional local shoe brand from Indonesia that has seen a lot of success and is now considering going global The scenario poses three questions rel... View the full answer