Sequential vs. Concurrent Approach. There are 3 functional areas shown to be involved in Product Design. What other functions should be involved? At what point in time?

3.3 CROSS-FUNCTIONAL PRODUCT DESIGN wel deed Options with the new product in tens of materials de liber skills, quality sunce, rad scheduling. Finally, rewaed systems throughout the organisation may meinforce the use of current technology and production practices rather than the new processes needed To overcome these problems in NPD, a concent marketing, engineering and production approach can be used. The traditional approach proceeds in stages or steps, a shows in part fo of Figure 3.3. In a seqratis process, each factice completes its work before the sex one starts FIGURE 33 33 Cross Functional Product 34. Chain Collaboration 3.5ually function Deployment 36 Mouw Design 3.7 Key Points and Terms > Figure 33 ) illustrates a simultaneous development proceso called cravat engineering for saltaron engineering). All functions are involved from the bepinning frequently by forming an NPD, assoas concept development is stated. In the fiest stage, marketing has the major effort, but other functions als beve a role During the product design phase marketing reduces its effort, but not to zero, while engineering has the major role. Finally, operation picks up the lead as the new product is tested and ched into the market O Chapter 3: Product D... Go to Chapter 3: Product Design The traditional approach is like a relay race, while the concurent approach is like rugby, to a relay me encher picks up the baton for ste portion of the race la Concurrent engineering in mind extensively by NASA (Natical Actonautics and Space Administratie) to coordinate both internally and externally with customer. At their Women who may later manufacture the designed produits. Their comment approach allows them to improve their product designs and to shortes development schedules hype 3.1 Strategies for New Product Introduction 3.2 New Product Development Process Concurrent regineering is not always effective. It is less likely to be restul in projects with high uncertainty les familiar product market or technology Concurrent engineering is more likely to improve performance for product extensions or products that serve familiar markets with current technology. Its main advantages of helping to reduce misalignment and short project completion time, make this method useful in a variety of industries 3.3 Cross Functional Product Design