Question: Service Encounter Journal Journal Entry # ____ Your Name: ________________________________ Name of Firm: ______________________________ Type of Service (industry): _____________________ Date of Encounter: __________________________ Time Encounter

Service Encounter Journal

Journal Entry # ____

Your Name: ________________________________

Name of Firm: ______________________________ Type of Service (industry): _____________________

Date of Encounter: __________________________ Time Encounter Occurred: _____________________

What specific circumstances led to this encounter?

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_____________________________________________________________________________________

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Exactly what did the firm/employee say or do?

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How would you rate your level of satisfaction with this encounter? (Indicate the most appropriate number.)

1 2 3 4 5 6 7

extremely extremely

dissatisfied satisfied

What exactly made you feel that way?

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What could the employee/firm have done to make you happier with the encounter?

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How likely is it that you will go back to this service firm?

1 2 3 4 5 6 7

extremely extremely

unlikely likely

Why?

_____________________________________________________________________________________

_____________________________________________________________________________________

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