Question: Service - Product Bundle Service - explicit service what the provider does for customer Psychological benefits - implicit service how customer feels after service Physical

Service

-

Product Bundle

Service

-

explicit service

what the provider does for customer

Psychological benefits

-

implicit service

how customer feels after service

Physical goods

-

facilitating goods

used during service or received by customer

Discussion Question: After watching the short video for Pike Fish, what customer contact model do they use? What process do they use for service recovery? You can also visit www

.

pikeplacefish.com.

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