Question: Services have special characteristics that differ them from tangible goods . Use the example of an airline service to discuss the following : A. The

Services have special characteristics that differ

Services have special characteristics that differ them from tangible goods . Use the example of an airline service to discuss the following : A. The four quality characteristics for a service . (20 marks ) B. The mix of people, processes and physical evidence for an airline service. (15marks)

Question 2 (35 marks) weeks Services have special characteristics that differ them from tangible goods. Use the example of an airline service to discuss the following: A. The four quality characteristics for a service. (20 marks) B. The mix of people, processes and physical evidence for an airline service. (15 marks)

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