Services marketing requires$\_\_\_\_\_\_\_\_.$ This means that the service firm must orient and motivate its$$ customer$-$contact employees and supporting service people to work as a team to provide customer satisfaction.

Question content area bottom

Part $1$

A$.$

the service firm to focus only on the customer

B$.$

internal marketing

C$.$

interactive marketing

D$.$

external marketing

E$.$

image differentiation