Session 2: BURGER KING (15 points) Burger King is the second-largest leading fast-food chain company in the world. which specializes in providing one of the best quality hamburgers and sandwiches for their customers at an affordable price. Today, it is operating in more than 80 countries, more than 100 nations, and 100% are privately franchises owners, which serve as a strong brand equity presence in the market. It also offers soft drinks, salads, hot dogs, and some other breakfast items as complimentary. The main intention of the company is basically to provide food to their customers, which must be reasonably priced, attractive, and maintain hygienic in clean surroundings. It wants to offer the best quality products so that it can fulfill the needs, demands, and requirements of customers. Burger King owns around 15,738 outlets and the country has expanded its business operations in various countries to expand as well as to diversify its product range to build its target customer's base. Although there are intense competition and tremendous challenges, the company still holds a very strong position with the guidance of interesting marketing strategies in the market. The company believes in creating mutual understanding as well as the most important thing that is to gain trust for the organization from customers and maintain their customer relationship management. Even in the future, Burger King has planned to increase, add some new food products to its fast-food chain which gives one advantage for the company to upgrade its business operations across the world. Currently, Burger King has an employee turnover of over 35000+ and their annual revenue is around the US $ 1.78 Billion. Strategies of Burger King Let us talk about the core strategies of Burger King, which include the transformation of the production stage to the promotion stage of product or product range. This will happen by understanding the 4 Ps of Marketing Mix, which is as follows: Product Mix Burger King usually operates their business as one of the quick and fast delivery food providers. The main food that they basically primarily focus on is to make Hamburgers, as it is their primary product. The product line of Burger King includes: French Fries Breakfast Meal Shakes and cold drinks Chicken products Side dish The company also deals with offering some other alternatives products such as Salads, Chicken Caesar, Veg Salad, fish cutlets, and some other value meals. Its product range is very much wider as compared to the other competitors in the industry