Question: Setting the highest initial price, that customers who really desire the product are willing to pay, when introducing a new or innovative product is referred

Setting the highest initial price, that customers who really desire the product are willing to pay, when introducing a new or innovative product is referred to as a

(

)_________

Group of answer choices

penetration strategy.

skimming strategy.

price

-

lining strategy.

prestige pricing strategy.

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