Setting up Primary and Support Activities for Supply Chain based on Porter's Value Chain

Primary Activities

Inbound Logistics: Lindiwe should establish relationships with suppliers in Germany to ensure efficient and cost$-$effective sourcing of raw materials and components for her clothing production.

Operations: Setting up manufacturing facilities in Germany to produce the clothing items, ensuring high$-$quality production processes and efficient use of resources.

Outbound Logistics: Developing distribution channels to deliver the finished clothing products to retailers or directly to customers in Germany and potentially other European markets.

Marketing and Sales: Creating marketing strategies tailored to the German market, including advertising, sales promotions, and sales channels to reach and attract German customers.

Service: Providing after$-$sales service, customer support, and warranty services to ensure customer satisfaction and loyalty in Germany.

Support Activities

Procurement: Establishing efficient procurement processes in Germany to source materials, negotiate contracts, and manage supplier relationships effectively.

Technology Development: Investing in technology and innovation to improve manufacturing processes, product design, and customer engagement in the German market.

Human Resource Management: Recruiting and training skilled employees in Germany, ensuring a competent workforce to support the primary activities and overall business operations.

Firm Infrastructure: Establishing administrative and managerial functions in Germany, including legal, finance, and quality management to support the entire value chain operations.

By setting up these primary and support activities in Germany, Lindiwe can effectively implement Porter's Value Chain model to create a competitive advantage and ensure the success of SA Clothing Fashions in the German market.