Several months ago, John O'Hagan investigated the effect on the popularity of OHaganBooks.com of placing banner...
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Several months ago, John O'Hagan investigated the effect on the popularity of OHaganBooks.com of placing banner ads at well-known Internet portals. When OHaganBooks.com actually went ahead and increased Internet advertising from $5,000 per month to $6,000 per month it was noticed that the number of new visits increased from an estimated 2,030 per day to 2,090 per day. Use this information to construct a linear model giving the average number v of new visits per day as a function of the monthly advertising expenditure c. (a) What is the model? v(c) = (b) Based on the model, how many new visits per day could be anticipated if OHaganBooks.com budgets $8,000 per month for Internet advertising? visits (c) The goal is to eventually increase the number of new visits to 2,600 per day. Based on the model, how much should be spent on Internet advertising to accomplish this? $ Several months ago, John O'Hagan investigated the effect on the popularity of OHaganBooks.com of placing banner ads at well-known Internet portals. When OHaganBooks.com actually went ahead and increased Internet advertising from $5,000 per month to $6,000 per month it was noticed that the number of new visits increased from an estimated 2,030 per day to 2,090 per day. Use this information to construct a linear model giving the average number v of new visits per day as a function of the monthly advertising expenditure c. (a) What is the model? v(c) = (b) Based on the model, how many new visits per day could be anticipated if OHaganBooks.com budgets $8,000 per month for Internet advertising? visits (c) The goal is to eventually increase the number of new visits to 2,600 per day. Based on the model, how much should be spent on Internet advertising to accomplish this? $
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a The model can be expressed as Vc 209 004c where Vc is the number of ne... View the full answer
Related Book For
Management information systems
ISBN: 978-0073376813
10th edition
Authors: James A. O Brien, George M. Marakas
Posted Date:
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