Question: Several product characteristics impact a product's _ _ _ _ _ _ , or the process of the adoption and spread of a product. For

Several product characteristics impact a product's ______, or the process of the adoption and spread of a product. For example, a product that ______ will generally be adopted more quickly than one that does not.
Multiple choice question.
marketability; is invisible while in use
function; is highly complex
riskiness; has a high price point
diffusion; matches customers' values

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