Question: Several tools allow a company's planners to classify and visually display its portfolio of SBUs, or even individual products, according to the desirability of this

Several tools allow a company's planners to classify and visually display its portfolio of SBUs, or even individual products, according to the desirability of this and the business's relative market share. A

______

is a group of individuals and

/

or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase those products.

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