SGM $5051$: Case Analysis$-$ Silvio Napoli

Question $1$ The Formula One Strategy that the Schindler subsidiary in India adapted, focused on a narrow product line of simple, standardized elevators. Majority of their product line and services would be outsourced except for the S$001$s production. Though their products would be $$priced appropriately for the local market,$$ the company would not offer customization features to consumers. This approach was different from how Schindler traditionally competed, by matching their competitor$$s strategy. Particularly in India, where $$all multinational companies relied on local manufacturing$$ and offered multiple products to their diverse segments. This shift was caused by India being a price sensitive market. Schindler seized the opportunity to position their S$001$ product, as a low priced and reliable product. Which differentiated them from small local companies that were targeting the $$low end$/$ price sensitive$$ market segment.