Shapter #$9$

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Young, Martinez, and Cheung $($YMC$)$ is a law firm in Chicago. The firm has had a very loose and relaxed management style that has served it well in the past. However, more aggressive law firms have been winning new clients faster than YMC has. Thus, the managing partner, Jerry Martinez, recently attended an ABA seminar on performance measurement in law firms, where he learned about the balanced scorecard. He thought it might be a good tool for YMC$,$ one that would allow the firm to keep its culture yet still more aggressively seek new clients.

Martinez identified the following strategic objectives that fit with the firm's core values and provide a framework for assessing progress toward the firm's goals:

$($Elick the icon to view the strategic objectives.$)$

Read the requirements.

Requirement $1.$ Develop at least one measure for each of the strategic objectives listed.

Select the best measure for each of the strategic objectives.

Financial

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