Question: Share your thoughts and questions about the course project, including any questions or concerns you have regarding: Marketing strategy Methods to monitor results Marketing objectives

  1. Share your thoughts and questions about the course project, including any questions or concerns you have regarding:
    • Marketing strategy
    • Methods to monitor results
    • Marketing objectives and KPIs
    • Role of a business intelligence department in reporting critical factors impacting marketing
    • Using outside digital (social) media monitoring firms to report consumer insights, opinions, and concerns
    • Milestone feedback

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