Share your thoughts on which two methods for collecting primary data, as well as the two methods for collecting secondary data, could be most effective in obtaining insight into the target markets for a tourism destination. Explain why you believe these to be the most effective options. Then, state whether you believe qualitative or quantitative data would be most helpful in making marketing decisions for a destination.

Answer rating: 100% (QA)

In the context of understanding target markets for a tourism destination the effectiveness of data collection methods depends on the depth of insights required the nature of the destination and the pr... View the full answer