Sharp Corporation is launching a new product in a new market. The company has undertaken market research
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Sharp Corporation is launching a new product in a new market. The company has undertaken market research and test marketing at a cost of $ because of which, it expects the new product to be successful. Sharp plans to charge lower selling prices in the initial stages and then gradually increase the selling price assuming that the new product will become established in the market. Forecast sales volumes, selling prices and variables costs are as follows:Year Year Year Year Sales Volumes in units yearSelling price $unitVariable costs are estimated at $ per unit and fixed costs are estimated at $ per year. The initial cost of production equipment for the new product will be $ million, payable at the start of the venture. Production will cease at the end of year four because the new product is expected to have become obsolete due to new technology. The production equipment would be sold at the end of the four years for $Investment in working capital of $ million will be required at the start of the project.Sharp falls into the tax bracket. Taxallowable depreciation is on a straightline basis, with a zero residual value. Sharp has a weighted average cost of capital of and its cost of equity is Required: Show all necessary workinga Calculate the net present value of the investment project and advise whether the investment is financially acceptable. marksb Calculate the internal rate of return of the investment project and advise whether the investment is financially acceptable. marksc Calculate the discounted payback period for the new machine and advise whether the investment is financially acceptable. Assume management has set a cut off period of three years. marksd Briefly discuss three disadvantages of the regular payback period. marksTURN OVERCourse Code.MGMT Simplicity Incorporate$ each and hav currently sellingSimplicity h tradingis The University of the West Indies
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